200,000+ 3DS owners have downloaded at least one of the new StreetPass games

A few weeks ago, a collection of StreetPass-based games were released in Europe and Japan. In that time, over 200,000 thousand 3DS owners have purchased at least one of those games. And while that’s not a huge number, keep in mind that:

1. They’re not released in North America, Nintendo’s biggest market.
2. StreetPass, while cool, is not a feature that everyone can use to its full potential.
3. Nintendo has “employed no mass-media advertising”.

So there’s definitely an interesting road ahead. I suspect that Nintendo will be experimenting with a lot more of these smaller experiences in the future.